Launched in October 2021, the Jackpot Aggregator from SOFTSWISS is an iGaming business tool for player acquisition, engagement, and retention. To analyze the influence of jackpot campaigns on key casino indicators, the SOFTSWISS team has gathered data from its first client, the N1 Partners Group, which has taken advantage of both the local and global jackpot campaigns. Three projects of the casino group, namely Casino at N1 Bet, Fight Club, and JooCasino, operating within the Curaçao jurisdiction, provided data from late November 2021 to March 2022 to showcase the impact of the solution on business growth. All the information is reflected in the product report. However, the most significant facts are accumulated in the article below.
JACKPOT CAMPAIGNS: PLAYER RESPONSE
According to the statistics, the number of players who participate in the jackpot campaigns is constantly growing throughout the analyzed period. The data shows that jackpots are equally engaging for both loyal players and casino newcomers. Half of the users who made at least one jackpot bet were casino players registered for a month and above, while the other half is a brand new audience. Half of the audience taking part in the jackpot campaigns makes jackpot bets only which demonstrates a conscious interest in such promo activity. Players appreciate the advantages of jackpots, often and often giving preference to those games that are included in the jackpot campaigns.
As shown in the report, 47.5% of players play exclusively in jackpot games. At the same time, the share of players who regularly bet on jackpot games exceeds the share of non-jackpot players: 82.3% vs. 17.7% respectively.
Aliaksei Douhin, Product Manager, SOFTSWISS Jackpot Aggregator says: “An unchanging task for each operator is to find effective tools to acquire and retain players. The statistics confirm that the Jackpot Aggregator is a universal solution that facilitates the growth of loyalty from both a new and already loyal audience. According to the brand’s needs at a given moment, the launch of the jackpot campaign helps to focus on a specific category of players, giving unlimited opportunities to affect the user activity and achieve significant results.”
CAMPAIGN RESULTS: BET SUM GROWTH
The difference in the individual player’s performance before and after participating in the jackpot campaigns is one of the key metrics analyzed by the SOFTSWISS team for a better understanding of the solution’s influence on the user activity. The most impressive results are the following: almost 50% of players increased their average bet sum after joining the jackpot campaign. Almost half of those users demonstrate 75% growth of the average wager sum. Another indicator of player activity (the average daily number of bets) also surged after brands started their first jackpot campaign. Up to 70% of players increased their number of bets per day, some of them by several times.
The full statistics are available in the report published by the SOFTSWISS Jackpot Aggregator team.
About these results, Douhin explained: “Jackpot campaign operation is a multi-step process, allowing the client to consider more and more new insights about players with every new campaign. The combination of the Jackpot Aggregator team’s expertise and the operator’s experience is a crucial thing for creating unique campaigns which help to manage key brand indicators and, accordingly, affect growth.”
The SOFTSWISS Jackpot Aggregator is now strengthening its position in the market by launching the first global jackpot across MGA licensed brands. At the same time, the team is working on expanding the list of partners. Besides casino operators, reputable game providers, as well as game aggregators and casino platforms, will join the virtual jackpot system soon.