By Damian Martinez, journalist at G&M News.
Which are your expectations for next week’s ICE London event, where you will be exhibiting at stand N3-555?
FBM is preparing a shining display of casino products to ICE London. We are debuting the Auria cabinet and bringing a diverse portfolio of slots, where the highlight goes for a revamped version of Reel Strike, with the inclusion of the Luck Has Arrived feature. Within the five product lines in exhibition (Reel Strike, Jí Hǎo Link, Easy$Link, Eternal Kingdom Link, and FBM Spin & Win), FBM is showcasing almost 30 different game themes with captivating mechanics, powerful features, and appealing aesthetics. Our world-leading video bingos will be represented with five titles from our Progressive Series collection: 30 Mania!, Rubingo, Bingo-Go, Cash O’Clock, and Catch the Gold. In these games, operators and players can feel the Multipots bonus’ unique thrills and win a Mini, Minor or Grand jackpot. All these attractive slots and video bingos will be available for operators and players to try at booth N3-555 in three ergonomic cabinet models: the debutant Auria, Galaxy II, and Shadow III.
Complementing the land-based offer, the company is once more showcasing a strong iGaming portfolio through the FBMDS brand. How are you going to surprise attendees to the fair?
The iGaming fans can expect a varied set of high-quality, innovative, localized, and customized online casino games with two highlights in the video bingo category. FBMDS is showcasing Sapphire Fever for the first time, and a revamped line of the bingo hits Plus 3, Bingo Blast, Multi Mega, Viva Mexico, and Champion Bingo II. Sapphire Fever is a new bingo game developed by FBMDS which is adaptable to different screen sizes and resolutions, breaking barriers and stepping up gaming accessibility. The bingo hits’ five renovated versions present a pleasant playing experience by mixing the good old engaging power and the rewarding gaming sessions for which FBMDS world-leading video bingos are renowned for. Besides the surprises prepared on the video bingo segment, FBMDS is ready to delight ICE London visitors with a portfolio of over 70 online casino games covering the lotto, slots, crash, and table games categories.
How would you describe last year’s performance for the business operations of your brand?
We had a positive and productive 2023, registering significant evolution on the FBM Group’s land-based and online operations. In the land-based segment, we expanded our operations to the United States, installed our slots in the Philippines, registered a fantastic growth of the Jin Qián Link collection in Mexico, launched the Auria cabinet, and achieved many more champion milestones during these 12 intense months. In the online scene, FBMDS combined the integration of its titles in a significant number of new online casinos, with the fantastic growth registered in Latin American markets through the brand’s world-leading video bingos, and the launch of new gaming experiences. The Champion Tales crash game release or the Golden Mystery slots pack launch with four plot-twisting games are two successful examples of the portfolio updates registered in 2023. This slot product even collected the ‘Fresh Slot Award’ in the Slotswise Gaming Awards.
What projects are in the company’s agenda for this season?
We have several ongoing projects on FBM and FBMDS’ different markets of operation. The FBM Group’s top priority is to reinforce its position in markets where it has a stable operation and consolidate its recent expansion steps achieved. To accomplish the ambitious goals defined on our roadmap, we know that we must keep a fast pace, launching casino products which mix disruption, engaging game dynamics, appealing aesthetics, and top performances. That’s the path we are pursuing to add value to FBM and FBMDS’ existing portfolios. The idea is also to match the quality, innovation, and reliability that operators and players recognize in the FBM Group, after over 20 years of success and growth in the casino industry.