Both in 2024 and 2025, Chile was frequently discussed as a promising market. It is no secret that the country has long been viewed by major iGaming brands as a new entry point with significant potential. Chile stands out among other LATAM markets thanks to its stability, high level of digitalization, and mature consumer behavior. In 2025, these factors created a strong demand for online entertainment and made the country one of the most promising destinations for iGaming brands and affiliate programs.
MelBet Partners & Affiliates did not miss this opportunity and are actively expanding in the region. In addition to its product lineup, the company is also scaling its partner network. According to company representatives, Chile combines high audience engagement, a well-developed online payment infrastructure, and users’ readiness to interact with brands that offer clear, transparent conditions.
At the end of 2025 and the beginning of 2026, Chile can be characterized as follows:
- Population: ~19.8 million
- Internet users: 18.6 million (94% of the population)
- Social media accounts: 14.8 million (75% of the population)
- Average net salary: ~897,019 CLP/month; median salary: ~611,162 CLP/month
- The Senate has approved the online betting regulation bill in its first reading.
- For now, the market is de facto grey, but a transition to a fully legal status is expected within the next 1–2 years.
All of this makes the region highly attractive to affiliates, as the target audience is likely to exhibit strong, fast conversion rates. In addition, the Chilean mindset opens up broad opportunities for testing various funnels and creative approaches.
The Chilean population is one of the most sports-oriented in the region. The top sports in Chile by popularity include:
- Football: Primera División, the Colo-Colo v Universidad de Chile derby, the Copa Libertadores, and major European leagues.
- Tennis: steady growth in popularity driven by the strong presence of Chilean players in global tournaments.
- Racing (Formula 1, IndyCar): showing notable momentum among the 25-40 age group.
- Esports – League of Legends (LLA), Valorant, CS2: a young, active, mobile audience with a strong interest in live matches.
This diversity of sports verticals ensures a year-round flow of events. When working with the Chilean market, there’s no need to worry about seasonality or gaps in the sports calendar. The audience is highly diverse, and that’s a significant advantage.
In 2025, the Chilean Senate approved the online betting regulation bill in its first reading. It marks an important milestone that triggers several key developments:
- It increases trust in international brands.
- It stimulates the growth of “white” (legitimate) traffic.
- It creates demand for operators with transparent policies.
At the moment, the region is in a transitional phase. On one hand, the audience is ready, local payment solutions work perfectly, and demand is growing. On the other hand, competition has not yet reached its peak, and the market is far from oversaturated.
Despite its strong appeal, Chile reacts sharply to incorrect approaches and creatives. When entering the Chilean market, affiliates should consider the following points:
- Language and cultural adaptation: Latin American Spanish with a respectful tone of voice.
- Strict requirements for mobile optimization.
- Integration of local payment methods – a mandatory condition.
- Visual adaptation to local cultural codes and triggers.
- A focus on live events.
- UGC and vertical videos perform best for cold traffic.
- Building trust in the brand among local players.
Why does MelBet Partners & Affiliates highlight Chile as one of its priorities for 2025/26? We received a comment from a company representative on this matter.
“We could talk about this for quite a while. In short, we appreciate the strong economy and the audience’s predictable behavior. It is important for building a long-term marketing strategy. The high level of digital penetration cannot be ignored either. Just think about it: 94% internet coverage. Naturally, with the right strategy, this provides cheap and fast reach. All of this is reinforced by the legalization of the gambling niche and the growing trust in international brands. If you follow local rules and respect the target audience, you can gain a huge competitive advantage.”
The MelBet Partners & Affiliates team is currently actively expanding not only its product lineup but also its affiliate program in the region. Partners receive:
- Localized creatives and landing pages.
- 24/7 support from affiliate managers specializing in LATAM.
- Comprehensive analytics and practical performance tools.
- Up-to-date solutions for working with a mobile-first audience.
As you can see, Chile represents a vibrant combination of sports culture, high digitalization, and trust in reputable brands. In 2025/26, the market will continue to grow, and the transition to a regulated model will further strengthen the leaders’ position.
For affiliates, this is one of those periods when entering the market provides a competitive advantage: you can test formats, differentiate from competitors, and build a solid conversion base before the rest of the players arrive.
MelBet Partners & Affiliates sees long-term potential in Chile and offers partners the tools needed to effectively scale traffic today.