With more than twenty years in the market, DataFactory is a leader in the production of sports statistics. It is a more than reliable data source to provide current and historical information, an added value for its clients, and for thousands of players and bettors who take advantage of that data daily. In this sense, statistical data is the main input of bookmakers, which offer complete information to users so that they can decide their best bet.
A SUCCESS STORY: WPLAY
One of the successful firms that work with DataFactory is Wplay.co, a reference in the online gaming industry in Colombia and Latin America. In fact, it was the first platform authorized by the regulator Coljuegos to operate in the Colombian market. For just over a year, it has been implementing the services of the data creator to supply its website with statistics and articles on sports, mainly football.
On how they came to contact and hire the company, David Fonseca, Communications Analyst, WPlay.co, tells: “We were looking for data inputs on our core business; a system that was easy to implement to provide users with an enriching experience in their betting decision process. The examples we had of other brands that had grown thanks to having DataFactory’s services made us decide to hire them. There was a high expectation in terms of information management and the practicality to deliver it to the audiences, which was met and fulfilled.”
BENEFITS IN TERMS OF CONTENT
Since starting to use DataFactory’s services, the bookmaker has noticed a greater fluidity in the work of its internal teams. For example, by having information presented in a friendly manner, the creative staff found their task of generating valuable content easier. Then, outwardly, that first change also had a favorable impact on the way users viewed the company, with positive comments on social networks and the Wplay blog.
About other benefits provided by DataFactory’s products, Fonseca highlighted the importance of the statistics modules (widgets), which he described as “a tool that facilitates the journey of our users until the moment of the bet.” This tool allows bettors to synthesize the information they receive through all channels, and focus attention on those points that help them achieve more accurate predictions.
On this issue, Rodrigo Domingorena, Customer Success Manager of DataFactory, stated: “An added value of relevance around contents is the high volume of differentiated and quality journalistic articles that DataFactory provides, which, without a doubt, contributes to improving the SEO strategy of any operator.”
QUALITY DATA THAT ENHANCES MARKETING STRATEGIES
These products have improved Wplay’s value proposition, focused on entertainment based on content that makes the difference over its competitors. At this point, Fonseca said that having reliable sources helps “build trust, closeness and security with the user.”
Regarding the importance of statistics in the betting business, this executive assured: “The world of betting is so related to stats. The data defines the shares of the different markets. We know that by making users better understand the data they are given, their trust will increase and therefore the value of each ticket can be augmented. It is a user literacy task.”
On statistical content and marketing, his consideration was that they are inputs that help create value. In that sense, he understands that the inbound strategy is enriched by quality information, and motivates users to consume Wplay’s services. If there is a connection between content and product, the concept of AIDAS (Attention, Interest, Desire, Action and Satisfaction), key in the marketing area, is more efficiently developed.
USERS ENGAGEMENT AND GLOBAL COVERAGE
In the middle of a FIFA World Cup year, months before the Qatar 2022 event, Fonseca lamented that Colombia has been eliminated because that has a negative impact on attracting new clients. However, he stressed that they will seek to activate those users who have created accounts, but who have not made deposits or bets so far. Finally, he stated that there is great expectation of growth and positioning from the incorporation of DataFactory’s algorithmic articles. It is a recently added product generated without human intervention, which produces high-quality content.
For his part, Domingorena mentioned that, at this time, his company is covering more than 20,000 soccer matches in some 100 leagues around the world. “On every match, at least three algorithmic articles are automatically produced: one about the pre-match, one about the live coverage, and then the post-match piece,” he reported. In addition, he explained that these three articles are updated minute by minute.
It is thus evident that DataFactory has the tools that will help media and bookmakers to achieve effective web positioning. For commercial contacts or to obtain a demo of DataFactory’s products, you must send an email to sales@datafactory.la or complete the contact form on their website.