Relevant LatAm-based casino platform and game developer Vibra Gaming has closed a deal with Xtremepush, an omnichannel customer engagement site powered by a real-time customer data platform (CDP).
As part of the agreement, Xtremepush will provide its suite of optimization and automation CRM tools, as well as its enterprise-grade CDP, enabling operators using the Vibra Gaming platform to deliver personalized, relevant messages across all marketing channels, including mobile, web, email, SMS and social. The solution will also help operators to offer players personalized incentives at the right time, driving player engagement and retention.
Founded in 2020 by industry professionals with vast experience in the heavily regulated European market, Vibra Gaming provides localized content and technology to land-based operators launching online, as well as global online operators targeting the LatAm region.
Xtremepush is already live with Vibra Gaming via Brazilian operator Betsul, but its award-winning customer engagement solutions will now be available to any operator on Vibra’s platform. This marks Xtremepush’s latest partnership in LatAm, following recent operator agreements with Playr.Bet, Betsul and Arena Esportiva.
Ramiro Atucha, CEO of Vibra Gaming, stated: “We are thrilled to be extending our partnership with Xtremepush. It embodies our commitment to deliver unrivalled gaming experiences for our partners and their players. Xtremepush’s market-leading customer engagement tools enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond their expectations.”
As for Robbie Sexton, Head of Partnerships at Xtremepush, he commented: “We are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership. The results were really positive, and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra’s platform. LatAm is a key strategic market for Xtremepush, so partnering with one of the region’s leading platforms is the ideal next step.”