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LAND-BASED GAMING

Europe: The Baron Upright cabinet, by Aristocrat Gaming, is now live in seven locations

Featuring advanced technological innovations and delivering an all-new entertainment experience, the launch title is Bao Zhu Zhao Fu Ignite Blue Prosperity and Red Prosperity, tailored specifically to the needs of local bettors, including 50 credit minimum entry bet and more jackpot options.
March 20, 2025
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With its swift international arrival, The Baron Upright footprint will expand its reach to engage with customers and players across the Old Continent.

Leading manufacturer Aristocrat Gaming communicated the revolutionary The Baron Upright slot game cabinet has been installed in seven international locations: Albania, France, Italy, Malta, Monaco, Montenegro, and aboard European cruise ships.

Since its debut in North America a few months ago, The Baron Upright and its suite of games have been quickly climbing industry charts, ranking in the top spots for the last several months on independent research lists. Now, with its swift international arrival, The Baron Upright footprint will expand its reach to engage with customers and players across Europe.

Following its award-winning predecessors’ footsteps, The Baron Upright dual-screen cabinet features advanced technological innovations, including integrated dynamic lighting, cutting-edge display monitors, and sleek design elements to enhance casino floors.

The superior technological features of The Baron Upright are player-centric and deliver gameplay that is even more vibrant. Vivid LEDs light up the cabinet frame and monitors, while indirect backlighting on the chimney illuminates The Baron in color coordination with gameplay and game themes, both of which come standard, and an integrated candle that lowers the cabinet profile for improved sightlines on casino floors.

The dual 27” ultra-high-definition 4K display monitors bring proven player comfort and ergonomics combined with best-in-class graphics, plus a customizable 27” LCD topper that integrates play, jackpot features, or can be removed to adapt to a variety of ceiling heights to best fit floor needs. A discreet soundbar, two top monitor speakers, and a subwoofer in-cabinet make for an improved premium sound experience. Finally, a floating virtual button deck adds sleekness and functionality to the modern look of The Baron Upright.

The cabinet’s European launch title is Bao Zhu Zhao Fu Ignite Blue Prosperity and Red Prosperity, tailored specifically to the needs of European customers, including 50 credit minimum entry bet and more jackpot options. Bao Zhu Zhao Fu Ignite Blue Prosperity and Red Prosperity expands on the beloved Red and Blue Festival base game and adds a fourth Metamorphic and a new Quad Metamorphic trigger in the base game. Additionally, players have the opportunity to trigger more Metamorphics once they are in the bonus Hold & Spin feature.

The fast-following titles that are now available for purchase in over 15 EMEA markets comprise: Ju Cai Jin Gui Dragon and Ingot and Lucky Looters Devil and Leprechaun.

Ju Cai Jin Gui is the successor to Fu Dai Lian Lian, building on the Triple Metamorphic that started it all, to introduce a newly branded member of the portfolio with the addition of a Fourth Metamorphic. Lucky Looters is a dual metamorphic with a Lock & Loot feature to lock in reels 1 and 5 and multiply the up to 12 Cash on Reels values from reels 2 to 4 up to 6x for a 48x multiplier.

Kurt Gissane, CRO at Aristocrat Gaming, expressed: “The speed at which we commercialize hardware and games internationally has been a top priority for our customers. With the recent installations of Phoenix Link and now the arrival of The Baron Upright, we’re pleased to be succeeding in that goal. The Baron Upright brings an all-new entertainment experience for our international customers and players, from its unique design to its popular launch titles, and we’re looking forward to seeing the positive response.”

Aristocrat Gaming Bao Zhu Zhao Fu Ignite Blue Prosperity and Red Prosperity business cabinets customers Europe expansión game growth innovation Kurt Gissane land-based gaming launch manufacturer market operators products provider slots solutions technology The Baron Upright
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