Relevant iGaming turnkey solutions provider Soft2Bet is delighted to announce that it has secured 12 nominations at the prestigious EGR Marketing & Innovation Awards 2025. Showcasing both B2B and B2C excellence, the shortlists highlight the company’s brands, Betinia and Campobet, alongside Soft2Bet itself and its proprietary Motivational Engineering Gaming Application (MEGA).
Betinia is nominated for Best Native App, Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). Campobet has been recognized for Brand of the Year (B2C), Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). In addition, Soft2Bet is shortlisted for Brand of the Year (B2B), with MEGA receiving a nod in the Innovation of the Year (B2B) category.
Over the past 12 months, main brands such as Campobet, Betinia, Don.ro, Tooniebet and others have excelled in fiercely competitive, saturated markets and tightly regulated territories, where only the most agile, innovation-focused operators can stand out. Soft2Bet’s approach merges cutting-edge technology with data-driven personalization, ensuring that player experience is always paramount. Betinia and Campobet’s high-performance results with retention and acquisition tactics reflect a strategy that recognizes different user motivations and local market preferences while still adhering to complex regulatory standards.
These achievements show Soft2Bet’s broader vision to build and scale performance-driven brands that thrive even in jurisdictions with strict advertising and bonus limitations. In 2024, Betinia recorded a 148% increase in GGR, while Campobet achieved a 54% expansion. Retention also soared, with a 128% uplift for Campobet and 106% for Betinia, highlighting the effectiveness of MEGA-powered engagement.
Operating a total of 13 brands, all highly adapted to local market strategies, Soft2Bet ensures that each brand reflects regional preferences and player behaviors. For example, Campobet recently sponsored the popular tennis event “Nordic Battle,” aligning the brand closely with local sports passions. With a flexible platform that can be tailored for various jurisdictions, Soft2Bet consistently delivers strong outcomes for both operators and players, proving that authenticity, creativity, and compliance can successfully coexist.
Oksana Tsyhankova, CMO at Soft2Bet, indicated: “By prioritizing sustainable, data-driven engagement, and customer experience, Soft2Bet and its brands continue to set a high standard for growth in competitive markets and 12 nominations are a strong proof of our B2B and B2C excellence. Each shortlisted category, from CRM and brand strategy to platform innovation, demonstrates our ability to adapt to industry demands while placing player protection and satisfaction front and center.”