By Ulises Gil, journalist at G&M News.
Amusnet exhibited at iGB Live 2025 in London. What were the key takeaways from the event?
iGB Live 2025 was a valuable opportunity to connect with international partners and showcase the latest developments across the Online Casino and Live Casino verticals. At the expo, visitors had the opportunity to explore top-performing Online Casino titles such as Candy Palace, Extra Crown, Hot Deco, and the celebrity slot Stoichkov #8. We also presented our most recent releases, including Sparta Legend and Coin Gobbler, a dynamic slot built around a Cluster Pays mechanic, expanding Wilds, and bonus options. Caramelo Sortudo, a Brazilian-themed title, was also featured. It offers a 3×3 layout, 27 Ways to Pay, and the engaging Grilled Chicken Bonus. Additionally, we introduced a range of new promotional features designed to enhance both gameplay and operator performance. These included the Golden Coins Link Jackpot, a four-level bonus system combining Mini and Minor fixed jackpots with Major and Grand progressive tiers, and Cash Bomb, a community-driven feature powered by our signature Jackpot Cards, offering full configurability and shared reward mechanics across a wide selection of slots. Another highlight was the Tournament Tool, which enables real-time competitions and leaderboard-based rewards to drive player engagement. In the Live Casino vertical, alongside fan favorites like Virtual Roulettes, Vegas Roulette 500x, and Dynamic Roulette 120x, we showcased Showtime Roulette 500x, which delivers extensive customization and high multipliers with a live host. Other standout titles included Extra Crown Deluxe Live, merging slot-style gameplay with live-streamed action, and Football Thrill, a fast-paced game inspired by the world’s most popular sport. Overall, the event reaffirmed our commitment to delivering content and tools that meet the evolving needs of both players and operators in a highly competitive global market.
Prior to iGB Live 2025, the company maintained a strong presence at exhibitions across Latin America. How have these events supported your regional strategy?
The first half of the year has been exceptionally active for Amusnet in LatAm. Following ICE Barcelona, we prioritized participation in every major regional event. These exhibitions played an important role in our strategy by bringing us closer to clients, enhancing our understanding of local market dynamics, and strengthening long-term partnerships. Our commitment to these events is backed by a growing local presence. We are actively building dedicated teams across all regulated LatAm markets, including Brazil, Mexico, Colombia, Argentina, and Peru. This setup allows us to respond swiftly to market-specific developments and reinforces our position as a trusted partner to operators across the region. Moreover, these shows have also provided a platform to present our land-based portfolio, particularly the Type S 55J, the latest addition to our premium cabinet series. Featuring a 55-inch curved display, refined design, and robust technical performance powered by the AmuseBox platform, it supports a curated selection of over 50 top-performing titles, including player favorites Extra Crown and Stoichkov #8. Feedback from operators has been overwhelmingly positive, and we look forward to installations in casinos across the Caribbean and key LatAm markets later this year. Beyond product presentation, our focus in 2025 has remained clear: to deepen relationships, expand our regional teams, and deliver content that resonates with LatAm players. We carefully select and promote games based on local preferences and player behavior, while also introducing tools –like Jackpot Cards Plus– that drive engagement and retention. These efforts align with our long-term commitment to adding real value and supporting operator success throughout the region.
What’s next for Amusnet in the Latin American region and globally?
Looking ahead, Amusnet is entering the next phase of its regional growth strategy, with a clear focus on strengthening its presence across Latin America. A key milestone in this trajectory is the anticipated rollout of our land-based cabinets in several strategic markets across the region by the end of 2025. In the online gaming vertical, we continue to broaden our portfolio with content that reflects local preferences. A recent example is Caramelo Sortudo, a vibrant slot inspired by Brazil’s beloved street dog, Caramelo. Designed to resonate with local players, the game features a 3×3 layout, the Grilled Chicken Bonus, Reel Ways Pays, and our signature Jackpot Cards. With cheerful visuals and light-hearted storytelling, it brings a culturally familiar and entertaining experience to the reels. The title is set to launch in Brazil this summer. To further support operator growth, we continue to enhance our suite of promotional tools. Cash Bomb, recently launched, enhances our signature Jackpot Cards with shared rewards, growing prize pots, and fully customizable mechanics. Additionally, our upcoming bonus system will provide operators with a flexible, scalable solution for managing player incentives, backed by advanced reporting and performance analytics. In the Live Casino segment, several new show-style games and innovative roulette variations are currently in development. These additions reflect our dedication to helping operators differentiate their offerings through tailored game environments, engaging formats, and enhanced win potential. At the core of our strategy is a long-term commitment to the Latin American market. Our goal is to be more than a content supplier. We strive to serve as a trusted partner, delivering consistent value and aligning closely with the evolving needs of operators across the region.