By Ulises Gil, journalist at G&M News.
What was your overall impression of the event? How was your experience at iGB Live London?
Overall, everything went very well. We really enjoyed the event, and I would say that iGB Live London was, in my opinion, one of the best events of the year. Everything was well organized, and we were happy to be part of it.
Growe Partners has a strong presence in Latin America. What’s your vision for that market, and what are your plans there?
At Growe Partners, we work with several brands that are running campaigns in Latin America. It’s a rapidly growing region, and we’re seeing more and more companies entering this space. The expansion is impressive, both in value and in player volume. Our goal is to scale our cooperation with brands in the region, launch more acquisition campaigns, and continue to find new affiliates who can deliver quality traffic to the products we support. Latin America will definitely remain a key focus for both brands and global affiliates in the coming years.
It’s also a highly competitive market. What would you say is Growe Partners’ main differentiator?
I’d say our main differentiator is that Growe Partners pays affiliates very well. We carefully analyze traffic, understand its performance, and can predict which traffic will be profitable. When we see value, we’re happy to invest in it. Another important factor is that we only work with top-tier brands that invest heavily in brand awareness. One great example is Fugabet, a brand we partner with in Argentina and Chile. It has a strong presence in the region and multiple brand partnerships. Affiliates want to work with us because they know they’re promoting trusted, high-performing products with excellent retention. It’s a profitable collaboration for everyone involved.
What are your company’s future objectives?
Our main objective is to continue growing alongside the Latin American market. We expect more brands to enter, competition to increase, and only the strongest brands and affiliates to succeed. We’re confident that Latin America is the place to be, and we’re fully committed to being part of its long-term growth.