By Ulises Gil, journalist at G&M News.
How did iGB Live London 2025 go for you?
It was a great experience. iGB is always a key gathering for us. We also attend all major conferences, from Lisbon and Barcelona to Amsterdam, and now London. The event was very well attended, full of opportunities to reconnect with current partners and meet new contacts. These face-to-face conversations are always valuable.
Betsson Group is sponsoring football clubs Boca Juniors and Racing Club, showing a clear focus on the Argentine market. What’s your perspective on gaming in that country and LatAm in general?
Latin America is definitely one of our top priorities. Within that context, Argentina is a major focus, especially with our sponsorship of Boca Juniors, but we’re also targeting other countries. Peru, Mexico, and Colombia are key markets where we are stepping up our efforts. That said, our affiliate program remains strong in the Nordics, Greece, and Italy. Our work is quite diverse.
How important is football in the brand’s overall strategy?
Football is huge for us. At iGB, we hosted former Italian star Marco Materazzi at our stand. Personally, I love football, I even play it. As a brand, we’re focusing heavily on the sportsbook, and since football is the world’s most followed sport, it fits naturally. It gives us visibility and identity, especially during major competitions.
In such a competitive environment, what makes Betsson Group Partners stand out from the rest?
It’s true, competition is fierce. That’s why we strive to provide real value to affiliates. For example, in Brazil, we recently ran a limited-time promotion offering an enhanced revenue share to affiliate partners as part of our launch activities. From time to time, Betsson Group Affiliates introduces tailored promotions to support partners and strengthen our presence in new or strategic markets. In Argentina, we’ll continue strengthening our position through new sponsorships and initiatives.
What are your goals moving forward?
Our goal is to continue expanding into new markets. Brazil is just the beginning; we are actively exploring new regions and sponsorships. We’re also looking to partner with more high-quality affiliates and attract more valuable players. Our focus is on growth, visibility, and delivering value to both affiliates and players around the world.