The international iGaming industry has given a resounding endorsement of iGB L!VE London, the Clarion Gaming’s event that took place at ExCeL London, UK, on July 2-3rd, 2025. This year’s edition presented wonderful numbers, with visitors hitting a record 20,227 delegates, a figure that’s 16% up on the previous high of 17,498 which was set in 2024.
This show also underlined its stellar international credentials, with attendees travelling to the event from 149 nations, up from the 2024 figure of 131.
Reflecting on the industry’s electric response to the conference, Jody Frost, Head of Marketing and Brand at Clarion Gaming, expressed: “iGB L!VE 2025 was an unforgettable experience, setting new records in its new London location. The UK capital city is the birthplace of iGaming and the relocation to ExCeL London was undertaken to enable the show to continue to grow and, in the process, create a sustainable Tier 1 event which consistently meets the needs of the global iGaming ecosystem that it serves.”
She also commented: “According to the independent data, iGaming professionals from an amazing 149 nations harnessed the unique energy of iGB L!VE to cultivate partnerships, embrace innovation, gain a competitive edge and drive business growth. As preparations get underway for the 2026 edition, we will continue to work in partnership with the industry -notably our Vendor and Visitor Advisory Boards- in order to identify those areas where we can improve. We want to ensure that iGB L!VE continues to address the needs of all of our international stakeholders, bringing together operators, affiliates, suppliers, and iGaming providers for an unmatched networking experience.”
The importance of iGB L!VE’s relocation to London and the show’s ability to deliver the right audience was key for stakeholders. For example, Martin Collins, Chief Business Development Officer at Soft2Bet, posted: “London in July proved itself. The event brought together one of the most geographically diverse crowds I’ve seen. It’s clear: iGaming’s future isn’t European, it’s everywhere.”
Thinking about the future, the next edition of iGB L!VE will take place on July 1-2nd, 2026, at ExCeL London.