By Ulises Gil, journalist at G&M News.
The company has achieved steady growth in various international markets. What key strategies do you consider essential to remain competitive in such a dynamic iGaming environment?
We have seen steady growth with a strong focus on Europe, LatAm, and Brazil. At Amusnet, sustainable growth comes from balance: a strong portfolio, high-quality content, and the flexibility to adapt to local market needs. What sets us apart is our commitment to long-term partnerships and close collaboration with operators, ensuring alignment with their business goals. Combined with full compliance across jurisdictions, this approach keeps us competitive and drives our continued expansion in a dynamic gaming landscape.
Latin America has been gaining prominence in the global iGaming scene. How does Amusnet consider the region’s potential, and what plans do you have to expand your presence there?
LatAm is one of the most exciting regions for us, with enormous potential, and we are fully committed to long-term growth there. At the core of our strategy is localization in the way we work with our partners: by building strong local teams who stay close to operators and understand their needs. Just two years ago, our LatAm team was only two people; today, we are more than 20 across Brazil, Mexico, Colombia, Peru, and Argentina, and still growing. This proximity allows us to strengthen relationships and create real value. A great example of our regional commitment is Peru, where we are strengthening our omnichannel strategy. Alongside our already strong online presence, we are preparing to launch our Type S line of slot cabinets, led by the flagship Type S 55J with its 55-inch curved display. Similarly, in Brazil, we recently introduced Caramelo Sortudo, a slot inspired by the country’s iconic street dog, reflecting our ability to connect authentically with local audiences.
The development of new games and technological solutions is one of the company’s pillars. Could you share with us the latest innovations or launches?
We have recently introduced Tournaments, our promotional tool, which enables real-time competitions with dynamic leaderboards, boosting player activity while supporting operator performance. Another strong focus is our Golden Coins Link Jackpot, which now includes more than 14 titles connected to a four-level jackpot system that combines fixed and progressive prizes, adding extra excitement and value for players. The cluster-pay slot Coin Gobbler is also performing strongly across markets, thanks to its engaging mechanics and playful style. In the land-based vertical, we premiered the Type S 55J premium slot cabinet in LatAm at all major expos. With its 55-inch curved display and powered by the AmuseBox platform, the 55J combines advanced functionality with premium design, reinforcing our commitment to delivering high-quality, immersive experiences for players. Powered by the AmuseBox platform, our premium machines offer a curated portfolio of 51 top-performing titles, including Extra Crown, Virtual Roulettes, and Stoichkov #8. Another major point in our strategy for the year is the launch of our Jackpot Cards Plus, available on the machines, integrating new features that enhance player engagement and retention.
In an increasingly regulated market, adaptability is essential. How does Amusnet work to comply with diverse regulations without losing operational agility?
Compliance is a non-negotiable priority for us. We invest heavily in building dedicated local teams in countries such as Brazil, Argentina, Colombia, Peru, and Mexico. These teams ensure that we are always close to the market, aligned with regulatory developments, and able to provide tailored support to our partners. A recent milestone in this regard was our official approval as a licensed slot machine manufacturer in Colombia, granted by Coljuegos in July 2025. This allows us to begin installations nationwide, starting with 120 cabinets in Bogota, Cali, and Ibague. It’s a strong example of how we align regulatory compliance with our broader regional strategy, bringing premium entertainment experiences to players while generating value for operators.