By Tatiana Martins, journalist at G&M News.
The company has established itself as a leading B2B iGaming solutions provider. What key innovations or products will you be showcasing during the G&M Events Argentina 2025?
We are thrilled to be attending and sponsoring G&M Events Argentina 2025 to showcase our comprehensive ecosystem, designed to empower operators at every stage of their lifecycle. At the heart of this is our SiGMA award-winning OneAPI, which offers a single integration point for a vast library of over 10,000 games from more than 50 studios. This is complemented by our GamesAPI for robust game distribution, our proprietary game studio, ALIZE, which provides exclusive content, and our investment arm, Venture, which supports promising new technologies. These four pillars make Zenith a true growth partner, providing the entire toolkit operators need to succeed through one world-class platform. This holistic approach is central to our vision of becoming one of the best platform solutions’ providers across Latin America.
As a Gold Sponsor of the event, what are your expectations regarding networking, partnerships, and visibility in the Latin American market?
Our Gold Sponsorship is a significant statement of our deep commitment to the Latin American market. We believe that boutique events like this provide the perfect environment to move beyond simple transactions and build genuine, long-term relationships. We are here to connect directly with key industry players -operators, content studios, and regulators- to explore new opportunities and strengthen existing partnerships. We want operators to see us as a reliable, long-term growth partner, an extension of their own teams. Our goal is to reinforce our brand presence and establish ourselves as the go-to partner for anyone serious about growing their business in this dynamic market. We aim to be an influential force that helps shape a sustainable and prosperous future for the entire industry in the region.
Precisely, Latin America is a fast-growing market for the gaming industry. How is Zenith tailoring its solutions, such as ONEAPI, to meet the specific needs of operators in the region?
Our approach to Latin America is fundamentally localized, and this is where we have a significant competitive edge. We understand that the region is a collection of diverse markets with unique player preferences. OneAPI addresses this by providing instant access to certified, market-relevant titles, including popular games from PG Soft, Pragmatic Play, Hacksaw, and RubyPlay. Our partnership with PG Soft is a major point of differentiation; as the world’s largest distributor of their games, we can offer truly unbeatable rates to operators in the region. This is a game-changer in a price-sensitive market, allowing our partners to offer more competitive promotions and increase player retention. Beyond content, we provide a full-service operational solution with local server infrastructure for optimal performance, fast onboarding, and dedicated, bilingual support teams. This bespoke, localized approach is designed to help operators succeed at every stage of their growth.
With over 500 operators and 50 million users served globally, how does Zenith ensure scalability, performance, and compliance across diverse regulatory environments?
Our global success is the direct result of a robust, scalable platform and a proactive approach to compliance. Our infrastructure is meticulously built to handle demands without compromising performance. We have heavily invested in a resilient, localized server network across Latin America, which is critical for providing a seamless user experience with high uptime and fast load times. On the compliance front, our aggregator and game portfolios are undergoing the necessary certifications for key regulated markets like Peru and Brazil. We view compliance not as a hurdle, but as a crucial building block for sustainable business. By offering a fully certified platform, we remove a major headache for operators. Our local support teams, experts in the region’s evolving regulatory landscape, provide hands-on guidance to help our partners scale confidently and compliantly.
What are Zenith’s strategic priorities for the rest of 2025 and beyond, especially regarding expansion in LatAm?
For the rest of 2025 and into the future, our strategic priority is to cement our position as the go-to aggregator and content enabler across Latin America. We have ambitious plans to deepen our footprint in key markets like Brazil, Peru, Argentina, Mexico, and Colombia. The foundation of this strategy is our full ecosystem approach, which gives our partners a comprehensive solution through OneAPI, GamesAPI, and our proprietary ALIZE games. Our partnerships are also a cornerstone of this strategy. Collaborations with multiple native operators and localized game studios are testament to this, acting as vital bridges to market access and providing invaluable player insights. We will continue to build these strategic alliances as we work towards our ultimate goal: to be recognized as one of the best B2B providers in the Latin American iGaming landscape. The idea is to keep on bringing operators different solutions, content, and unbeatable rates for PG Soft, Pragmatic Play, Hacksaw, RubyPlay and more, in order to drive their success. Our journey in Latin America is just beginning, and we are incredibly excited about the future!