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iGAMING

GR8 Tech launches new ‘Bet It Drives’ podcast

In this entertaining proposal, Yevhen Krazhan, CSO of the company, hits the streets of London, UK, for a candid ride through the iGaming expo world. First episode includes Alex Pratt, Managing Director at events organizer Clarion Gaming. From choosing between ICE & iGB Live to the game-changing decision to move ICE to Barcelona, Alex reveals what it takes to build world-class events. He shares the most jaw-dropping booths, the panels he’d ban, and a few exclusive, unhinged expo stories you won’t forget.
August 21, 2025
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No predictable Q&As, this podcast pairs high-energy visuals with relaxed, unscripted dialogue.

A global B2B solutions provider for the iGaming industry, GR8 Tech has presented Bet It Drives, its new podcast, which takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.

Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.

The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.

During the ride, Alex opened up about different issues: ICE vs. iGB Live, which is his personal favorite, and why; organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes; partnering with big tech and how such collaborations shape the future of iGaming; advice for startups attending conferences; Alex’s Spotify playlist and the tracks that keep him going; the most jaw-dropping booths he’s ever seen on the exhibition floor; which panels or attendees would he ban for the greater good of the industry, and memorable after-parties, the kind you don’t forget, even if you wish you could.

About this podcast, Krazhan declared: “Bet It Drives was born from a simple idea: great conversations happen when people feel at ease. Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”

Besides, he expressed: “Alex really showed us what is happening on the front and the back of high-end iGaming events. From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”

With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, ‘Bet It Drives’ is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.

Access Episode 1 with Alex Pratt on YouTube or Spotify and buckle up.

Alex Pratt audiovisual Bet It Drives cameras car trip Clarion Gaming conversations episodes Europe GR8 Tech ICE iGB Live launching London online gaming podcast products provider software solutions sports betting Sportsbook Platform technology tools UK Yevhen Krazhan
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