Last July 2025, Jon Vlogs became the official BGaming Ambassador in LatAm. To celebrate the partnership, BGaming decided to support Jon’s “BDJ na Amazônia” charity project, a mission focused on environmental and social impact in the heart of the Amazon. The goal of the project was to engage Gen Z and Millennials with environmental issues by mixing entertainment with education. Besides, BGaming has also donated €5,000 to Instituto Onça-Pintada (IOP), the world’s first institution dedicated to jaguar conservation in Brazil.
Jon Vlogs (26 years old, born in Rio de Janeiro) is one of the most popular influencers in Brazil, focusing on promoting content that’s not only entertaining but also has a social and environmental impact. He also conveys to his followers (10.7 million on Instagram, 3.5 million on TikTok, and 6.95 million on YouTube) that gaming should be a responsible activity, with a message of being honest, setting limits, and keeping it positive.
Kate Puteiko is a marketing expert with over 10 years of professional experience. She joined BGaming in December 2020 as Product Marketing Manager and has progressed through her career to her current position as CMO of this leading global online gaming provider.
What attracted you to BGaming’s proposal of being their brand ambassador? How valuable is that companies such as BGaming join initiatives like the “BDJ na Amazônia” charity project?
Jon Vlogs: I’ve been playing BGaming games for a while now, so I already knew the vibe of their team. When they came up with the ambassador’s idea, it just clicked. They’re not only about gaming; they actually care about doing cool things that make a difference. Our “BDJ na Amazônia” project proved that. I love working with brands that go beyond business and really want to impact people’s lives, especially here in Brazil.
How did you get in touch with Jon Vlogs, what caught your attention about him, and why did you offer him to be BGaming’s ambassador in LatAm?
Kate Puteiko: We’ve known Jon for a while and worked with him a few times. He enjoys our games and streams them a lot. What caught our attention is that Jon is an authentic influencer; he mixes fun content with social and environmental topics. That really speaks to us, because at BGaming, we want to be more than just a gaming brand. We want to be a partner that makes a positive impact.
Why did you decide to support the “BDJ na Amazônia” charity project in Brazil, and how does it connect with the company’s values?
Kate Puteiko: Our goal is to go beyond traditional marketing. BGaming is more than just a game provider, and we often strive to do more than just game development. We want our games to be part of a larger story, one that includes social impact. Jon’s project is a great example of how you can bring important ideas to a young audience through engaging content.
How can this agreement with BGaming encourage the participation of your followers in actions that benefit the environment?
Jon Vlogs: When we mix fun and purpose, people jump in right away. Through streams, stories, and gameplay, we show that helping out can actually be exciting. My audience loves being part of something bigger, and when they see that even small actions can help the planet, they want in. It’s all about showing that making a difference can fit naturally into your day-to-day life.
What’s your analysis on the evolution of the legal gaming market in Brazil? From your role as a very popular influencer, how can you protect young people by providing messages in favor of safe, healthy, and responsible gaming for those over 18?
Jon Vlogs: Legalization changed the game, literally. Now we can talk about gaming in a more open and mature way, without all the old taboos. For me, it’s all about balance. Games are supposed to be fun, but we also need to be smart about it. I always tell my community: enjoy it but play responsibly. Being honest, setting limits, and keeping it positive, that’s the message I try to pass on.
How do you think engaging games like BGaming’s Aztec Clusters can not only entertain but also raise environmental awareness among players?
Kate Puteiko: Aztec Clusters draws on themes of culture, nature, and discovery, which made it a perfect match for Jon’s Amazon journey. It connects with players on a deeper level, especially locally, because they see familiar stories and environments reflected in the game. By embedding these themes into an engaging experience, we can spark curiosity and conversations about the environment, showing that games can entertain while also raising awareness.
What other collaborations do you plan to pursue with BGaming?
Jon Vlogs: We’re just getting started! There’s a lot of cool stuff coming: more live streams, exclusive integrations, and special tournaments. The most exciting part is that BGaming is creating a custom game just for my community. It’s dropping later this year, and trust me, it’s going to be epic. I can’t wait to show everyone what we’ve been working on.
Brazil is a huge, fast-growing gaming market. What are BGaming’s next steps to continue strengthening its presence in that territory?
Kate Puteiko: We see massive potential in Brazil and continue to invest in localization, ambassadors, and partnerships. Our goal is to create local content that connects with the audience on every level: through the games, culturally, and socially. We’re also working on a joint custom game with Jon, which will take our collaboration to the next level.