Amusnet officially launched its 10th anniversary year at ICE Barcelona 2026 with a powerful opening day at its booth 3L54 that brought together partners, clients, and industry leaders under its anniversary slogan, “Winning Together.” The first day of the exhibition set the pace for a year dedicated to collaboration, product excellence, and long-term partnerships across the global gaming industry.
From the early hours of the show, Amusnet’s 1,224-square-meter stand stood out as one of the main focal points on the exhibition floor. Designed as a full-scale brand experience rather than a traditional booth, the space combined interactive activations, augmented reality elements, live performances, and a signature cocktail bar. The concept reinforced the idea of collective success and built anticipation for the highlight scheduled for Day Two at 3:30 PM, when football legend Hristo Stoichkov is set to join the company for an exclusive meet-and-greet.
Stoichkov’s presence adds a strong symbolic and human dimension to Amusnet’s anniversary celebrations. Known worldwide for his winning mentality, discipline, and relentless drive, the former football star embodies the values behind the “Winning Together” message, turning the stand into a meeting point where sport, inspiration, and business excellence converge.
A key focus of the opening day was Amusnet’s comprehensive multi-vertical product showcase, presented through live demonstrations and immersive experiences that brought its full gaming ecosystem to life across Online Casino, Live Casino, and Land-based solutions.
Within the Online Casino segment, Amusnet highlighted its series-led strategy, aimed at scaling recognizable player experiences while introducing fresh variations through distinct features and bonus mechanics. Visitors explored established series such as Golden Coin Link and Three Pot, alongside mechanics like Buy Bonus, multi-pot features, and engagement-driven formats. The showcase also extended to Cascade Games and new Crash Games, reflecting the company’s focus on faster sessions and entertainment-first gameplay. Among the titles featured were Crazy Red, Hot Deco Super Pot, 40 Power Hot Triple Boost, Roman Coins, and Hippo Splash, all designed to strengthen retention and immersive play loops.
Live Casino emerged as one of the central pillars of the stand, underlining the vertical’s rapid growth within Amusnet’s portfolio. The company presented three flagship experiences: Eye of Ra Roulette 2000x, Vegas Gobbler Live, and Candy Wheel, combining strong thematic identities, live interaction, and modern presentation formats to elevate engagement and session duration.
The Bonus Platform and promotional tools added further value for operators, showcasing flexible mechanics designed to support tailored player journeys across different markets. Solutions on display included Free Spins, Free Buy Bonus, Countdown Free Spins—a new time-based competitive format—Lucky Spins linked to bet levels, and Golden Chips, enabling direct in-game rewards within live games. Together, these tools allow operators to build dynamic incentive structures while maintaining control and adaptability.
Amusnet’s Land-based portfolio completed the multi-vertical narrative with premium hardware, new solutions, and proven jackpot performance. The display was led by the flagship Type S VIP 43 and Type S VIP 75 cabinets, supported by models such as Type S 27, Type S 32, Type S 50F, and Type S 55J. All cabinets run AMUSEBOX, Amusnet’s in-house software package, allowing venues to install either the full game pack or selected titles from a curated library of up to 51 top-performing games. The land-based offering was further strengthened by jackpot solutions like Jackpot Cards Plus and Golden Coins Link Jackpot, as well as new additions including a Stand-Alone Roulette Centre, Type B Bar-Top, and Type B Terminal 27.
“The start of our anniversary year is about showing where we are today and where we’re going next,” said Ivo Georgiev, CEO of Amusnet. “Our product portfolio reflects ten years of learning, refining, and growing together with our partners.”
The launch at ICE Barcelona marks the beginning of a year-long celebration that will continue across multiple markets through local initiatives and partner activations. While the milestone honors past achievements, it also reinforces Amusnet’s long-term commitment to creativity, reliability, and sustainable growth within the global gaming industry. With a strong presence at ICE and further highlights still to come, Amusnet’s 10th anniversary journey is officially underway.