By Ulises Gil, journalist at G&M News.
The company has introduced several product enhancements over the past year. What would you highlight as your most significant recent launches or platform upgrades?
One of the most impactful recent features is Bet Cards. This functionality simplifies how promotional bets are displayed and consumed, enabling operators to create curated bet lists and exercise greater creativity and control over their campaigns. Another major development has been the expansion of player props across the most popular sports, supported by integrations with leading data providers. Trusted live player stats feeds transform every shot, pass, and tackle into a betting opportunity, enhancing both pre-match and in-play offerings. These integrations also improve cashout availability and allow in-play settlement of pre-match bets, while providing more options for Bet Builders, which continues to grow in popularity. Altogether, these upgrades from Altenar enhance user experience, strengthen retention, and increase revenue potential for operators.
How are you positioning in newly regulated and emerging markets, particularly across Latin America?
The strategy is to be the most compliant and culturally relevant partner in regulated markets, especially in Latin America, where growth potential remains significant. The regional team has recently expanded with local hires who directly support operators navigating regulatory frameworks. Strong compliance expertise helps reduce time to market while ensuring operational stability. By combining regulatory knowledge with on-the-ground understanding of market dynamics, the company positions itself as a long-term strategic partner rather than just a technology supplier.
What are the key factors that differentiate the brand in today’s competitive sportsbook supplier landscape?
Localization is central. Operators benefit from a balance between global expertise and deep knowledge of the specific markets in which they operate. Strategies that work in mature European jurisdictions cannot simply be replicated in Latin America, where player behavior and sports preferences differ. Content is delivered in native languages and tailored to regional interests. In addition, dedicated account management ensures each operator receives ongoing strategic support, not just a platform. Support is available 24/7 throughout the year, and personalized communication is a core value. Teams continuously assess business objectives, cultural factors, and operational needs to optimize sportsbook performance.
How do strategic partnerships contribute to growth and long-term vision?
Partnerships with leading data and content suppliers guarantee access to trusted, high-quality betting markets and visualizations. This keeps the player at the center of the sportsbook experience and ensures the offering remains engaging and relevant. Real-time engagement is a key focus area. By leveraging strong data partnerships, operators can differentiate themselves in competitive environments and deliver more dynamic betting experiences.
Looking ahead, what are the main objectives and priorities for 2026?
The ambition for 2026 is to become the gold standard among sportsbook providers. The goal is to be the first choice for operators of all sizes, recognized for platform customization, stability, and operational excellence. From a product perspective, the next phase centers on sophisticated machine learning models that deliver hyper-personalized, context-aware betting recommendations. This next-generation engagement strategy is designed to significantly increase player retention and overall betting turnover, reinforcing long-term growth and competitive differentiation.