At BiS SiGMA South America show in São Paulo (Brazil), Amusnet created a space where the industry truly came to life and became even more meaningful as the company celebrates its 10th anniversary. From the moment the doors opened, the stand quickly established itself as a focal point for conversation, content, and connection, reflecting both a decade of growth and a forward-looking vision.
Throughout the event, the stand welcomed a series of strategic visits, including representatives from LOUD which is Latin America’s largest esports organization and a major force in content creation and streaming, with football star Vinicius Junior among its shareholders. The presence of LOUD’s streamer Brabox also added an interesting dimension to the discussions, reflecting the growing intersection between gaming and the creator ecosystem.
Marco Pequeno, Country Manager for Amusnet Brazil, commented: “Today, success in our industry goes beyond having a strong product. The real difference comes from how it is positioned and how it reaches players across different channels.”
Live content also played a role in extending the stand’s reach beyond the show floor. Creators such as Thimagroo and Zanolinii shared content from the stand, alongside the Brasil Bet Show team which is a leading content hub in Brazil’s online casino space. In addition, Brasil Bet Show interviews hosted on-site brought together industry voices, turning each exchange into an opportunity to strengthen visibility and rein-force Amusnet’s market presence.
Behind the scenes, the momentum continued. Discussions with operators and partners moved forward with a clear focus: retention. In a market where competition is intensifying, the spotlight was on tools designed to drive engagement and increase player recurrence, which is a reflection of how the industry is shifting from acquisition to long-term value.
Amusnet’s performance was acknowledged with two major awards: ‘Best Game Studio’ at the SiGMA Awards South America and ‘Best Slot Game’ for Caramelo Sortudo at the BiS Awards. Together, they reinforced not just the strength of the portfolio, but its resonance with local player preferences.
Navigating Market Realities and Global Lessons
Beyond the energy of the show floor, Amusnet’s presence at BiS SiGMA in São Paulo extended into the heart of the industry dialogue, where key conversations about the future of gaming were taking shape. At the center of this exchange was Marco Pequeno, Country Manager for Amusnet Brazil, who played an active role in shaping the conference narrative both as a speaker and moderator.
As part of the official agenda, Pequeno brought a sharp, market-driven perspective to the discussion “Physical or Digital? Boundaries and Convergences in the Casino Industry,” where his message was clear: the rules of the game have changed.
In a landscape where product quality is no longer a differentiator on its own, he pointed to a deeper shift. Today, success depends on what happens beyond the platform. CRM strategies, influencers, and streamers are no longer complementary as they are central to how games gain traction, visibility, and ultimately, performance within operator platforms.
His insights also highlighted a unique dynamic in Brazil. Unlike more mature markets, where in-platform positioning often drives discovery, Brazil has flipped the model. “Here, visibility starts externally, through acquisition strategies and digital exposure, and only then translates into positioning within the game grid. For providers, this means adapting quickly and being present across multiple channels, increasingly, sharing risk with operators to remain competitive”, explained Pequeno.
Beyond his role as a speaker, he also stepped in as a moderator, leading the panel “Between Successes and Missteps in Markets That Already Operate Land-Based Casinos.” The session brought together voices from Brazil and abroad, creating a space for practical, experience-driven discussion around regulation, governance, and operational realities.
Through this exchange, broader perspectives came into focus. International benchmarks, as highlighted during the panel, are essential not only for understanding operational models but also for evaluating the wider impact of the sector that extends from job creation and tax revenue to tourism to investment flows.
On stage, Pequeno’s contribution connected local market dynamics with global experience, offering a clearer view of where Brazil stands and where it might be heading next.