Can you briefly describe your expertise in the industry, your relationship with the gaming sector, and how you joined GR8 Tech?
I started in the sector when Colombia was moving forward with regulating the online gaming industry. I was hired to acquire a license. A European operator wanted to enter Colombia. It took us six months to obtain the license, and then they offered me the position of Country Manager for the business in Colombia. It was an interesting experience because the topic was quite innovative for me. My background and work experience were more related to technology and consulting, so I was interested in understanding the dynamics of the gaming industry. I spent four years leading Rivalo in Colombia, analyzing how to position ourselves against strong competition, what type of product to develop, and which customers to reach with our offering. Later, I spent two years outside the industry focusing on fintech and entrepreneurship, and I returned in 2024 to work with another European company operating in the sector under the JugaBet brand. Incidentally, that experience was key to my next chapter when I was recruited by GR8 Tech because, to sell a platform, you need to thoroughly understand operator’s strengths and weaknesses. GR8 Tech then offered me the position of Head of Business Development for Latin America to help grow the business in the region, given their existing success stories with clients there.
What opportunities does GR8 Tech see in Latin America? What options does it consider for growth in the region?
We see that operators in the region have historically grown by developing their own solutions and performing tasks in-house. Sometimes, they’ve integrated with European operators, but the industry has reached a point of maturity where markets develop and that’s no longer enough. With increased competition, many platforms fall short in terms of scalability, infrastructure, and ensuring data flow and security. Therefore, companies need an additional competitive advantage, which, in my experience, has two components. One is human capital, the operational knowledge. The other is the technical component of software and business intelligence. We see operators who have already acquired operational knowledge over the years in their different markets and are now looking to make the leap to platforms that will allow them to achieve that additional competitive advantage.
Current topic is the World Cup and the increase in betting volume and the number of users that it will bring. How can the company’s solutions help operators respond to the traffic spikes they may experience during some matches of this global tournament?
Here, I have to highlight two points. The infrastructure needs to be scalable and clearly based on cloud servers. This is a fundamental aspect for them to be able to handle those peak demands like the ones coming during the World Cup. There’s also the issue of risk management. For that, you need the traders and the odds they’re providing. In general, all operators work with data feeds and integrate feed providers from different sources. The big difference comes when you have managed services. What does that mean? At GR8 Tech, we have a team of 200 traders who are constantly adapting the odds to guarantee optimal risk diversification. Risk management occurs with market openings and odds management. For an event as big as the World Cup, you not only need odds that are initially competitive. Reality is that, through the technological platform, these odds can change dynamically. If a platform doesn’t understand the difference between pre-match betting and live betting, and doesn’t adjust the dynamics when the match starts, then opportunities are being lost. The GR8 Tech platform makes these adjustments automatically as the sporting events unfold.
In Latin America, not only football, but many sports are followed with great passion. GR8 Tech undoubtedly understands this, and that’s why it has partnered with some sports figures as brand ambassadors, as is the recent case with Jose Mourinho. How does the company choose these figures to strengthen its branding in Latin America and the world?
The company is very aware of the importance of partnerships and brand ambassadors. In the case of the Portuguese football coach Jose Mourinho, he is a brand in himself, and he doesn’t work with just anyone. If he agreed to work with GR8 Tech, it’s because he knows our work and shares our values. This agreement fits within our Champions Club concept. The operators who work with us are Champions in their markets; they are positioned with the technical and tactical tools and software necessary to become champions and leaders. Another significant example is heavyweight boxing champion Oleksandr Usyk. Last year, we had the most valuable fight in history at Wembley, with 90,000 people cheering him on as he triumphed over Daniel Dubois. I don’t want to give too much away, but in May 2026, we will have a heavyweight boxing event in front of the pyramids of Egypt, and it will be historic. These are examples of the impact of these figures and the benefits for GR8 Tech’s branding strategy.
Looking ahead, how will GR8 Tech expand in each territory of the Latin American region to offer innovation, efficiency, and an ambitious mindset, characteristic of Champions?
The company knows it must have local talent, with a team that helps operators we work with grow. This means that local account managers speak Spanish and Portuguese and understand the differences between the markets in the region. It’s clear that each market has its own unique characteristics. Several executives are joining the GR8 Tech team in Latin America in various areas. This combined talent will contribute to the success of our operator clients in Latin America.