Relevant consultancy firm Atucha Strategic Advisory, founded by experienced gaming industry executive Ramiro Atucha, communicated its first official client deal with data intelligence company Immensity.AI. The latter is redefining how iGaming operators manage marketing efficiency and player acquisition.
Originally developed for digital marketing across multiple verticals, Immensity.AI has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimize spending for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.
Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.
About this agreement, Atucha expressed: “Our industry has struggled to calculate true Customer Acquisition Cost and optimize for First-Time Depositors for years, until now. Joining the superb team of Immensity.AI comes at a pivotal time for the sector, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”
For his part, Tim Mathews, Co-Founder at Immensity.AI, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through expansion, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”