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MelBet Partners is heading to iGaming Club Cancun 2025: Insights on affiliate marketing from Nataliia Lavruk, Head of Affiliates.

In this article, the Head of Affiliates at MelBet, Nataliia Lavruk, shares her perspective ahead of the iGaming Club Conference Cancun 2025, where the brand will join two key panels to discuss affiliate–operator dynamics, sustainable growth in LatAm, and the region’s rising strategic importance.
November 18, 2025
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MelBet Partners & Affiliates continues strengthening its footprint in Latin America, focusing on innovation, analytics, and scalable partnership models tailored to a rapidly expanding market.

One of the most anticipated events of the year in the industry is about to start – the iGaming Club Conference Cancun 2025, organized by AffPapa.
The event will be held in Latin America for the first time. Over 400 industry representatives, affiliates, operators, and B2B providers will gather in Cancun on the Caribbean coast to discuss key trends and market prospects.

This year, MelBet Partners & Affiliates will attend the conference and participate in two panel discussions. The speaker representing the major iGaming brand will be Nataliia Lavruk, Head of Affiliates at MelBet.

For the first time, the iGaming Club Conference Cancun 2025 will be held in Mexico. Visitors to the event can expect:

  • Panel discussions and public presentations by industry experts.
  • Exhibition area with branded booths and B2B meeting opportunities.
  • Networking sessions.
  • Awards ceremony.
  • Communication with well-known influencers. 

The Latin American region is currently experiencing a rapid surge of interest in the iGaming vertical. Countries with developing gambling regulations are creating a sustainable ecosystem with high user loyalty, a variety of payment solutions, and a low entry threshold. For brands and affiliates, it is one of the most promising directions in 2025.

MelBet Partners & Affiliates is an international program that is actively expanding its presence in LatAm. Participation in the iGaming Club Cancun 2025 is a logical step to strengthen its regional strategy and boost its partner network. This year, the iGaming brand will be represented by Nataliia Lavruk, Head of Affiliates at MelBet.

On the first day of the conference, November 25, she will take part in two panel discussions.

  • Operators & Affiliates in LatAm: Partnership or Power Struggle? 
  • The Future of iGaming in LatAm: Sustainable Growth or Bubble? 

The first panel will focus on effective growth strategies in LatAm. During this session, Nataliia will share MelBet Partners & Affiliates’ perspective on balancing the interests of operators and affiliates in the region.

In the second panel, Nataliia will serve as an expert offering an international perspective on the development of LatAm markets. She will present an analysis of current trends, regulations, local payment systems, audience engagement, and the rise of mobile betting, as well as explain why the region’s growth is not a temporary phenomenon.

Her participation highlights the brand’s core philosophy: innovation, analytics, and a human-centered approach in working with partners and players.

MelBet Partners & Affiliates invites colleagues and industry representatives to meet during the iGaming Club Cancun 2025. It is an opportunity to discuss new offers, flexible collaboration models, and traffic-scaling tools in the LatAm region.

affiliate marketing AffPapa iGaming Club Cancun 2025 industry panels LatAm iGaming MelBet Partners Mexico gaming industry mobile betting trends online gaming growth operators and affiliates regional strategy
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