How important is it for your company to hit the tenth anniversary of the SOFTSWISS Online Casino Platform?
This decade means years of hard, enthusiastic work. It stands for the quality and reliability that have made our product an effective solution for the industry. In 10 years, 400 successful projects have been launched on our platform. We are grateful to each client, as this broad experience allowed the team to build deep expertise and form a precise understanding of the market demands. At the same time, iGaming is a very dynamic industry, so we are constantly strengthening the product on the technical and service sides, making it meet the most pressing client needs.
One of the advantages of the platform is its flexibility. It can be used as a turnkey, white label, or crypto casino solution. Can you please describe each of these different possibilities for operators?
Basically, the White Label Casino Solution is the option for operators that need an easy start for their casino. A company can take all the services from our platform, including payment systems, game providers, affiliate systems, etc., and use them in its daily operations. Regarding the Turnkey Solution, it is for companies that want to have a bit more control over their activities. Finally, the Crypto Casino option is for casinos that target the crypto audience and want to reach a specific group of players. With over a dozen supported crypto coins and more available on demand, it is a perfect casino solution in the Blockchain age.
It is also relevant to notice that over 200 casinos are working with the SOFTSWISS Online Casino Platform. What do you think made them decide to use your platform? Which of their needs has been solved by this product?
Our main aim is to assist our clients in maintaining and growing their businesses. In this regard, I can name two extremely important advantages we offer. Firstly, it’s a trust-based and transparent partnership. Brands can fully focus on their business development, while we back them up with reliable and secure technical offerings. The second crucial factor is our top-level service. We provide our clients with complete technical and operational 24/7 support. If our clients need something, we do it quickly and efficiently. Apart from that, we offer B2C services with various player support from the first line and VIP to retention, reactivation, anti-fraud and content management.
Some Latin American casinos are in the process of taking a big leap from land-based to online. How would you explain to them what omnichannel means and why it is vital to move in that direction?
It is vital because it is the only way to remain competitive and meet the iGaming audience’s expectations. We have the solutions and services to help those casinos take that leap. In addition, based on our experience, we can guide them in crafting successful business plans. For instance, we can offer player management, detailed reports and analytics, our Sportsbook Solution, Jackpot and Game Aggregator, and so much more. For sure, SOFTSWISS equips casinos with a complete package of innovative products and advanced features which allow launching online business quickly and easily, achieving maximum productivity and profitability.
Looking into the future, are you preparing to introduce new enhancements or add more features to the platform? What about expanding to different markets?
In terms of markets, we are eager to boost our operations in Latin America. This year, we are planning to be active in that region. Concerning the product, we intend to reinforce our player engagement tools as we understand that they are as important as player acquisition.
