Relevant global affiliate gambling and betting marketing agency Boomerang Partners will start 2026 shining brightly in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place on January 19-21st, 2026. Boomerang Partners will participate in the event with its booth 81-L10.
The firm has been included in a record number of nominations (six), competing in categories such as ‘Affiliate Marketing Campaign of the Year’ and ‘Charitable Community Award’ (Golden Boomerang Awards – Charity), at the International Gaming Awards; ‘Affiliate Company of the Year’, ‘Best Live Event Marketing Campaign’ (Golden Boomerang Awards), and ‘Charity Award’ (Golden Boomerang Awards – Charity), at the European iGaming Awards, and ‘Affiliate Program of the Year’ at the Global Gaming Awards – EMEA 2026.
WHAT’S NEXT
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its selection for shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and praise the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards.
Over four years, the company has won 10 awards, including in 2025, ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025, ‘Social Media Campaign of the Year’ at the SBC Awards 2025, and ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025. Moreover, Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, got the award for ‘Best Affiliate Manager’ at AskGamblers 2025.
How many awards do you think Boomerang Partners will obtain in January 2026? Follow the official website and social media of the company, so as not to miss anything.