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EVENTS

Top global gaming providers will be exhibiting at 2024 ICE London event

More than 750 companies will deploy an arsenal of new products and solutions to captivate more than 40,000 land-based gaming and online gaming attendees from around the world. The main event will take place at ExCeL London on February 6-8th, while iGB Affiliate London will happen in the same space on February 6-9th.
The organizer Clarion Gaming announced that this will be the farewell to London as the venue of the fair that, starting in 2025, will be held at Fira de Barcelona, in that Spanish city.

The gaming industry as a whole will meet for the last time in London at the traditional ICE London (February 6-8th) and iGB Affiliate London (February 6-9th) events. There have been 11 editions of ICE held at ExCeL London since the show relocated from Earls Court in 2013. From 2025 on, these conferences will take place at Fira de Barcelona, Spain.

In terms of numbers, representatives from event organizer Clarion Gaming expect this historic edition of ICE London to exceed the 40,000 visitors’ record from 2023, as well as the 7,200 executives who attended iGB Affiliate last year. The huge community of global industry professionals are projected to participate in a collective total of 1 million meetings and business connections during their time in London. With a strong team, G&M News will be covering this show, and shares here some relevant information with its readers.

MOST PROMINENT EXHIBITORS

Over 750 exhibitors will be occupying the entirety of ExCeL London with thousands of innovative land-based gaming and iGaming products, services and solutions. Some key suppliers exhibiting at ICE London will be: Alea, Altenar, Amigo Gaming, Amusnet, Anaxi, Aristocrat, BetConstruct, Better Collective, BGaming, DS Virtual Gaming, EvenBet Gaming, Evolution, FBM Gaming, Games Global, GiG, GR8 Tech, Mancala Gaming, OKTO, Pay4Fun, Paysafe, Pinnacle Solution, Play’n GO, SIS, Soft2bet, Sportingtech, Vibra Gaming, and Wise Gaming, among others. Besides, there will be booths from important gaming territories, such as Brazilian Lounge, City of Ceuta, and Melilla Administration.

About iGB Affiliate London, main exhibitors will be 888-William Hill, bet365 Partners, Betcris, Betsson Group Affiliates, Betway, BetWinner, Boomerang Partners, CODERE, EstrelaBet, Kaizen Gaming, LeoVegas Affiliates, PIN-UP Partners, Pinnacle Affiliates, and TonyBet.

EDUCATIONAL SESSIONS AND OTHER ACTIVITIES

ICE VOX is the academic program of the show, taking place on February 5-8th. Occurring at ICC Capital Suite, it will include the World Regulatory Briefing (WRB) on February 5-6th, The International Casino Conference (ICC) on February 5th, and different ICE VOX Workshops: a) Safer Gaming, and b) iGaming Customer Journey, on February 6th, while c) Entering New Markets, and d) Innovating Lotteries will happen on February 7th. Besides, The Esports Betting Conference (EBC) will be held on February 8th.

Some of the experts participating at these conversations will be Bill Hornbuckle (CEO and President, MGM Resorts), Simon Thomas (Executive Chair of London’s Hippodrome Casino), Tim Miller (Executive Director, UK Gambling Commission), Caroline Kongwa (Vice President of IAGR), and so much more.

Regarding the Conference Program of iGB Affiliate London, main issues to be addressed will be Market Evolution & Updates for Affiliates; Critical Success Factors for SEO; Content Creation, and AI Technologies.

It’s important to underline initiatives such as the Growth Markets Zone, with talks on state of the industry and local regulations focused on Brazil, Latin America (mainly Peru) and Africa. Another relevant academic space will be the Tribal Gaming Symposium (February 6th, 12:45-17:00, at ICC Capital Suite Room 1), with key names of this sector, such as Victor Rocha (Founder and CEO, Pechanga.net), Ernest Stevens Jr. (Chairman, Indian Gaming Association), James Siva (Chairman, California Nations Indian Gaming Association), and Edward S. Simermeyer (Chairman, National Indian Gaming Commission).

Once again, a key area will be the Consumer Protection Zone (CPZ), created in 2018, and dedicated to discussions about progress in player and industry sustainability, and safer gambling. This year, there will be 20 boothsshowcasing technology and solutions on these subjects.

Other activities should also be highlighted, such as the Pitch ICE 2024 (contacts between investors and startups), and the new ASCEND, a networking and career development platform for women working in the iGaming and affiliates sector.

NETWORKING AND AWARDS

Of course, ICE wouldn’t be ICE without its extraordinary parties, celebrations and awards ceremonies. There will be recognitions, like the ICE Landmark Awards, the Africa Hall of Fame, and the iGB Affiliate Awards (February 8th, at the Art Deco Troxy).

We can also mention different cocktail receptions, welcome drinks, The Latin America Networking Drinks (February 6th, 17:30-19:00, at World Pavilion, sponsored by Sportingtech), the Evolve Party by Fire & ICE (February 6th, 19:00-01:00, at Magazine London), and lots of private gatherings, like the ones from iGamingFuture (February 5th), and BetConstruct (February 8th), among others.

Ultimately, everything is planned to make this an unforgettable edition, saying goodbye to London with energy, work, learning, socialization, and a lot of passion for the gaming industry.