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iGAMING

UK: Soft2Bet will display its innovative technology at iGB Live! event in London

On July 2-3rd, at stand N46 of ExCeL London, the company will offer One-on-One Workshop Sessions for attendees can explore MEGA, its successful gamification tool. Along with the rest of its solutions, they act as a unified ecosystem where design, personalization, and entertainment come together to support stronger player engagement and long-term results for operators.
June 18, 2025
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Over the past six months, the firm has launched new brands, secured lots of deals, and closed strategic partnerships across key markets.

A leading turnkey iGaming provider that delivers high-quality products and services for online gambling operators, Soft2Bet will exhibit at iGB Live 2025 in London, UK, on July 2-3rd, 2025. Known for its data-driven iGaming solutions for player retention, which drive brand performance across the Nordic, European, and North American markets, the company will host One-on-One Workshop Sessions at Stand N46 and participate in key discussions where major market developments are explored. Attendees can explore its full-service platform alongside MEGA, the gamification layer behind recent revenue growth across its operator portfolio.

Over the past six months since ICE 2025 Barcelona, Soft2Bet has launched new brands, secured new deals, and formed strategic partnerships across key markets. During this period, the company continues to track strong operator results, with measurable gains across core performance indicators. Brands using Soft2Bet’s platform have seen a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Players screen time has quadrupled. Deposit values are up 50%, with deposit frequency increasing by 30%.

These results are driven by MEGA’s real-time missions, challenges, and loyalty features, along with integrated player account management, a proprietary CMS, access to over 12,500 casino games through a single integration, a full sportsbook, a flexible payments hub, and adaptive operating models backed by no-code tools and analytics.

This momentum is reflected in the performance of Soft2Bet’s brands, including Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro. These have been recognized by major industry awards and approved by reputable regulators. Their success is further supported by a strong focus on UX and UI innovation, helping each brand to implement effective localized strategies. As a result, they have achieved leading positions in app stores, resonating strongly with local users and fans.

Martin Collins, Chief Business Development Officer of Soft2Bet, commented: “iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement. We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalization, and gamification come together to support stronger engagement and long-term results.”

To help prospective partners apply these results to their own operations, Soft2Bet will offer one-to-one MEGA workshops during the show. These 30-minute sessions, led by Nicolas Campano (Sales Director), and Ross Main and Slobodan Georgijevski (Senior Sales Managers) will run across both exhibition days and offer a hands-on look at how MEGA drives engagement, retention, and player value. Slots are limited and can be booked in advance here.

attendees business clients content deals engagement Europe exhibitor gamification growth iGB Live innovation London market Martin Collins MEGA motivational engineering Nicolas Campano online gaming operators opportunities partnerships platform players products provider Ross Main services Slobodan Georgijevski Soft2Bet solutions sports betting sportsbook stand N46 supplier technology tools United Kingdom visitors workshops
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